With the opening of their new, custom-designed headquarters, United Cerebral Palsy wanted a new logo that incorporated an architectural detail repeated throughout their building - a circle divided into quarters - and also reflected the caring the agency provides individuals with disabilities. The starkness of the architectural element was softened by seeing the four quadrants as a window within a circle, which also symbolizes the agency’s four main service areas. A silhouette of a tree was added to give the logo a more organic feel.